Online business doesn’t have to be filled with pain, expenses and delays. Entrepreneurs all over the world have turned to the internet to turn their ideas into realities. But why don’t people do more? Why do most entrepreneurs become ‘want’repreneurs?
Truth be told, starting an online business, starting any business whether it’s massive or a small business, can be overwhelming. Sadly, the majority of lost ideas and failed dreams are due to only three small areas that we can all overcome: time, money and knowledge.
I’m James Blews; owner of the Smart Idea Lane and online presence consultant. I’m here to tell you that those three items, those three excuses, are nothing but that. They are not your truths.
How to start a small business online
What has stopped you from starting your small business online? What has stopped you from taking your idea, walking it through the steps and making it into a reality? A revenue-generating idea, most likely?
Fear. Perception. Opinion. Yes, any of these can be overwhelming enough to stop your online business growth, and to squash your ability to create from that idea. And, chances are, at least one, and most likely all, are sitting in your mind somewhere, hindering your ability to create, to grow, to just be.
How do you get over these? First thing is first, you can download my book on starting an online business. I will walk you through each step, using less than $100, that will take you from idea to first dollars. In the end, you will have:
- A domain name
- Lots of content
- Links built
- Social media campaigns running
- A community created
- Revenue incoming
Online marketing and traffic generation are your friends. Don’t believe me? Need some online marketing truths?
Traffic means leads
Traffic, good quality traffic, will yield leads. Through efforts I will show you, including using social media platforms, as well as content generation, SEO and paid advertising, your traffic will start to double and then triple over time. Traffic is the key, and when you find it, you find your true audience.
How do we create leads from traffic? What are these traffic methods?
Organic Search (SEO)
Organic search traffic is traffic that comes from search engines; people running searches. For us to give search engines the best signals and indicators of what our content is and what our brand is about, we use SEO (search engine optimization).
SEO is the process of performing onpage and offpage optimization actions to create context and link weight for our brand and website. This includes using permalinks, choosing good titles, making sure certain structures like heading tags and links are well-done and more. We can also use link building techniques and methods to spread the word, increase traffic and give our sites more weight in search.
Social Media Platforms
Social media traffic is any traffic generated from links within a social media platform. Often, this traffic generation is tailored and constructive; as in a campaign, or series of linking from posts.
There are many types of social media platforms or sites. I’ve provided a 5 part video series about the social media template that shows you how to get started and more advanced topics for generating traffic via social.
Paid Traffic / Advertising
Paid traffic involves paying per click or per impression count (usually for every 1,000). These sources still require a bit of copywriting tenderness to make them as optimized as possible for target, message and cost-effectiveness.
The interesting part of paid advertising traffic is that both social media and search traffic can be via paid.
More leads mean more revenue
In today’s internet, the more quality traffic you get, the more quality leads you get…and with enough of those, you will start seeing a dependable income. This is why online marketing is so important no matter the method or area of expertise. And this is precisely why you’ll find articles and updates about creating opportunities for more leads and traffic via various forms of online marketing; and why our online marketing toolkit for new business owners is useful.
Enter the Smart Idea Lane.
Online marketing and traffic generation isn’t only what this site is about. Starting an online business, growing that business and dealing with it’s success is discussed at length.
However, not all business is built with success. There are plenty of those items that we must deal with. We might find ourselves heavy with stress in business day to day. You could see some anxiety and fears in business before you start and even after it’s generating revenue. And worse, depression in business can be felt like a wet blanket of despair at times.
These aren’t things to run away from. I’m here to help you see them, recognize them and work through them. Every emotion, and every good and bad feeling is part of you and part of your business’s lifespan.
So…what are you waiting for?
I’m going to give you the method to overcome the phantoms of false walls in your mind. You’ll find articles are taking control of advertising and online marketing methods; even determine a reliable and cost-effective consultant or agency to hire. You’ll read about and learn about those unspoken topics like stress, anxiety, fear and depression you will most likely find in your journey.